I'm not sure, but I think this
Wall Street Journal article on jeans care is some kind of classic in the field of newspaper "lifestyle" reporting. I won't give away all the good stuff, but you'll surely be interested to learn that a proper denim care regimen involves Dr. Bronner's soap, a "woodsy" potpourri sachet, and a little bit of good ol' fashioned sunshine.
Do you think the people at Levi Strauss wear suits or sweat pants on casual Friday?
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